Google Analytics Integration - Set up Instructions – Booking Rooster

Information for Clients

What you need to send us

To connect Google Analytics tracking, send Booking Rooster one of the following:

Google Analytics 4 Measurement ID (starts with G-)
Google Tag Manager ID (starts with GTM-)

If you’re unsure which to use, check with your website or analytics provider. Many prefer Google Tag Manager so they can control how data is processed and forwarded to Google Analytics.

What Booking Rooster will do

Once we have your ID, we will:

Add the ID to your Booking Rooster site
Enable ecommerce tracking
Send booking completion data to Google

What bookings are tracked

A booking completion event is sent whenever a booking is completed.

This includes:

Paid bookings
Zero-value bookings
Non-attendance bookings

In Booking Rooster, this event is called:

purchase

Advanced tracking settings

Cookie consent, Google Consent Mode, Google Ads tracking, remarketing, and other advanced settings should be managed by your website or analytics provider.

Booking Rooster sends the booking data, but your Google Analytics or Google Tag Manager setup controls how that data is processed and used.

Information for Google Analytics or Website Agencies

Booking completion event

When a booking is completed, Booking Rooster sends a data layer event called:

purchase

This applies to all completed bookings, including paid, zero-value, and non-attendance bookings.

Purchase data sent to the data layer

$data_layer = [
    'event' => 'purchase',
    'transactionId' => bidf($registrant_id),
    'transactionTotal' => $_t,
    'transactionTax' => $_gst,
    'transactionShipping' => '0.00',
    'transactionProducts' => []
];

Data layer field guide

Field	Description
event	Event name (purchase)
transactionId	Unique Booking Rooster reference
transactionTotal	Total booking value (may be 0.00)
transactionTax	GST component
transactionShipping	Always 0.00
transactionProducts	List of booked tickets

Ticket / product data

Each booked ticket is sent as:

[
    'name' => 'Ticket Name',
    'price' => 100.00,
    'quantity' => 1,
    'category' => '608'
]

Ticket field guide

Field	Description
name	Ticket name
price	Ticket price (may be 0.00)
quantity	Number of tickets
category	Xero revenue account code (if connected)

Notes for agencies

Booking Rooster supports both GA4 Measurement ID and Google Tag Manager
If using Google Tag Manager, the analytics provider must configure GA4 event tags and mapping
Booking Rooster sends purchase data to the data layer
Google Analytics or Google Tag Manager controls how data is processed and reported
The purchase event may be sent with a value of 0.00
If connected to Xero, category may include revenue account codes
No shipping is sent (transactionShipping is always 0.00)

Ready to connect Google Analytics?

You can enable this at any time.

Send your Google Analytics 4 Measurement ID (G-) or Google Tag Manager ID (GTM-) to Booking Rooster support, and we will add it to your site and enable ecommerce tracking.